Global Entrepreneur, Philanthropist and Humanitarian of the Year, Bret Michaels, has over 100 million records, digital and streams sold worldwide, is a reality TV superstar with some of the highest rated reality shows in history as well as a lifelong type 1 diabetic. Having had a career that has spanned over 30 years he has built his brand piece by piece and retaining ownership and control of his own personal brand has solidified Bret as a successful entrepreneur and in the words of former Viacom CEO Judy McGrath made him a ‘cultural touchdown’. Bret has produced and stared in record-breaking hit TV shows, (Rock of Love with Bret Michaels, Life as I know it with Bret Michaels and Travel Channel’s Bret Michaels Rock My RV ), is a Celebrity Apprentice winner and was voted NBC Apprentice fan favorite. To date Bret is the only Celebrity Apprentice winner to launch a product from the show to the public. Bret’s Blend Trop-A-Rocka Diet Snapple Tea became an instant hit with the public and has remains one of Snapple’s bestselling flavors to date. Bret’s conglomerate Michaels Entertainment Group Inc. also oversees the entrepreneur’s other business endeavors, such as his Bret Michaels Suite at the Hard Rock Riviera Maya, a line of signature guitars, his Pets Rock Collection with partners PetSmart and his highly successful marketing campaigns with the likes of Nissan, Free Credit Score, Overstock and Hard Rock International. The global and entrepreneur is also highly recognized as a “Rockstar of Real Estate.” His personally-designed Hard Rock Hotels suite is the largest in the famous hotel chain’s properties and his own real estate spans multiple properties, residential & commercial
developments, and homes around the globe and the highly demanded, recent “Behind the Music” episode featuring Bret is currently streaming on Paramount Plus and features tales from the street-level underdog with an UNBROKEN fighting spirit who fought his way from playing in his Pennsylvania garage to continuing to sell out stadiums and arenas around the world. Michaels has also created exclusive video-on- demand content such as “The Big Read,” “Videos, Songs & Stories” and the highly purchased download “Classic Acoustic Songs & Stories” that all provide a deeper intimate look and listen given directly by Michaels.