Drinks 2025 | Edible Notables

Breaking Traditions

Revelshine wines blend taste, sustainability, and adventure.

For Jake Bilbro, winemaking isn’t just a craft — it’s an adventure. This fourth-generation Sonoma County vintner grew up profoundly respecting the earth. His father, a true Renaissance man, instilled in him a passion not only for winemaking, but also for outdoor exploration.

But even as a winemaker, Bilbro could “never get [glass-bottled] wine efficiently into the places where life always seemed to be the best — the great outdoors,” he says.

Combining his winemaking heritage with his commitment to sustainability, Bilbro shared his vision for delicious, eco-conscious wines with 13 like-minded friends, and in 2022, Revelshine wines was born.

Revelshine’s co-founders include Lake Tahoe and Truckee professional snow sport and mountaineering athletes, accomplished musicians, and notable surfers. This eclectic group is breaking barriers, making fine wines more accessible to people living in the mountains, by the sea, and everywhere in between. Quality is the owners’ top priority, he says. Though the proprietors are based in the Tahoe area, the wines themselves are produced at one of Bilbro’s family’s Sonoma County vineyards.

Sustainably Delicious
Crafting wines with deep and complex flavor profiles legendary in the Sonoma County wine region, Revelshine produces three California-blend varietals: rustic zinfandel, crisp Chardonnay, and what Bilbro calls a “go-to-for-all-occasions,” grenache rosé. Although a fairly new company, Revelshine already is making waves in the wine industry, receiving Wine Enthusiast’sFuture 40 Tastemakers 2023 award.

Revelshine was founded on a commitment to sustainability. Its motto, “No Boundaries + No Waste,” beckons consumers to “live a life without limitations and to be mindful of our environmental impact.” Packaged in first-to-market, recyclable, 500-milliliter aluminum bottles, the wines are ideally packaged to travel to new places (and heights). Taking this commitment a step further, Revelshine partners with 1% for the Planet and Protect Our Winters and donates a portion of profits from wine sales to these nonprofits with global environmental programs and initiatives.

Wine lovers can order Revelshine wines online or in stores, such as Sprouts Farmers Market grocery stores in California and Colorado and Target. Use the convenient store locators on the company website to find one near you.

Can’t decide between the three varietals for your next High Sierra excursion? Purchase The Adventure Pack (sampler). Toss an unbreakable bottle (or three) into your backpack to enjoy on the slopes or trails, while camping, or sitting around a glowing winter fire pit.

For details about the wines, check out The Revelshiner on the company’s website. This blog offers guides for exploring the outdoors and highlights community events, too.

So, what is Revelshine’s aim for the future?

“To make great wine that accentuates an outdoor lifestyle,” Bilbro says. “We are excited to bring more people into the fold of pairing great wine with loved ones in any setting. It doesn’t get much better than that.”

For details, visit Revelshinewines.com.