Superfood Success
Elixir offers veggie-focused dining that inspires healthy eating habits.
Involved in the restaurant scene her whole adult life, Karla Perry was frustrated with the lack of healthy options in the fast-casual food space in her community. For more than 25 years, she had embraced a vegetarian lifestyle and felt a persistent desire to create delicious, clean, plant-forward dining options. This passion inspired her and her husband, Charles, to open their eatery, Elixir Superfood & Juice.
That was more than six years ago, with the first location in Mammoth, Calif. In September 2022, they opened a second restaurant in Midtown Reno. Now the company offers franchise opportunities that will hopefully lead to nationwide and international expansion.
“I want healthy food to be something that people can access quickly,” Perry says. “Everything is customizable for anybody’s dietary needs, and we are a 100 percent gluten-free kitchen. We’re very transparent about all the ingredients we use, including in all dressings, and we use fresh, organic, whole foods and meats.”
Cold-Pressed Euphoria
Among the superfood offerings at Elixir is a variety of juices that can be consumed individually or as part of a juice cleanse.
“Cold pressing is really the best method for juicing,” Perry explains. “You’re getting all of the living enzymes and all the great nutrients.”
Perry and her team cold press their raw juices daily and store them in glass jars; because they are not pasteurized, the shelf life is five days. Elixir sells juice cleanses in one- and three-day packages.
“Our juice cleanses include six juices a day consumed every couple of hours,” Perry notes. “The first day and a half, you’re just kind of hungry and you may be a little bit foggy, but that’s when your body is really detoxing and the magic is happening. By the end of the second day, you feel almost euphoric, and by day three, the only way I can describe the feeling is that all the cells in my body are vibrating.”
Bold Flavors in Every Bowl
Elixir offers more than just cold-pressed juices. Its menu includes smoothies, signature bowls, and seasonal bowls designed for a wide range of dietary preferences. Customer favorites include the ahi poke, Thai Buddha bowl, and veggie Cobb salad.
Perry believes the choices people make about what they eat directly and powerfully impact their own well-being and the community, and the environment.
“What we’re really trying to do is change the way people value their food,” she explains. “For me, the most rewarding thing is to see firsthand that we’re helping people make good food choices and develop healthy eating habits.”
Elixir Superfood & Juice
24 California Ave., Reno
775-622-8368 · Enjoyelixir.com
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