I tried every advertising means available: radio, newspaper, and TV. The results were mediocre and expensive. I needed to do something to stand out. I realized that I really enjoyed the edible Reno-Tahoe publication. The content and quality were geared toward the community I wanted to reach. I got together with Jaci and Amanda and we came up with the concept of a pull-out brochure. They worked tirelessly on putting together a new advertising tool for Way to Go Travel Store. It was completely successful and a game changer for Way to Go. Since then, I have made edible Reno-Tahoe the main means of advertising for Way to Go.