from the editor
Big isn’t always bad.
For eight years, we’ve focused on small farmers, ranchers, and restaurateurs, as well as artisans creating micro-batches, which have served our community well. Most makers’ products have not made their way outside of the Reno-Tahoe region.
But our food and drink landscape is changing. Northern Nevada has increasingly become a hub for multinational companies that produce and deliver consumables. Massive food and drink businesses are moving to our region in such strong numbers that we thought the trend deserved a thorough look.
Why are we covering large companies settling here? Because these aren’t just any large companies; many are crafting and distributing natural, organic, and sustainably produced edibles. Pointing people to nutritious and earth-friendly choices is part of our mission. Also, big or small, we should proudly support the healthy food industry. And what an honor it is to be the headquarters and manufacturing and distribution home for such companies as NOW Foods natural supplements; Angie’s Artisan Treats/Boomchickapop, crafting non-GMO, gluten-free, vegan, and healthy snacks; Mary’s Gone Crackers, a product that’s organic, gluten-free, vegan, and filled with whole grains; and Thrive Market, a substantial online distributor of natural foods.
Since we are going big in this issue, it seemed like a good time to talk about exports , too. Did you know that our milk, onions, and alfalfa are shipped around the world? In addition, I learned that Fallon nearly was home to a booming sugar beet industry.
In this issue, you’ll find that we also stick to our roots and cover small producers, including one of my favorite stories in a while. I love the unusual, and yak farmers certainly are that. Don’t miss the feature and photos of these strange, fuzzy — and, apparently, tasty — creatures. In addition, learn about a great effort to preserve heritage apples in the region. And, finally, step inside Drunken Monkey, a Truckee restaurant that serves tasty, fresh, and sustainable seafood.
We hope you enjoy this edition of edible Reno-Tahoe. We would love to hear from you. You can find us on social media or stay in touch by signing up for our e-newsletter and visiting our website. You’ll discover awesome resources and stories about people making a difference in our vibrant food and drink community.
About the Cover A selection of producers and distributors on the bigger side of the healthy food movement who call Reno-Tahoe home. Clockwise, from top left, Wes King, owner/CEO of Tahoe Trail Bar; Jeff Stites, chief operations officer of Mary’s Gone Crackers; Jorge Lotan, senior operations manager of Thrive Market; and Angie Bastian, founder/president of Angie’s Artisan Treats/BommChickaPop. Wheelbarrow courtesy of Carter Bros. Ace Hardware in Reno. Photo by Jeff Ross.